Analysis of the Marketing Survey Conducted for AAA-Events Limited Research Paper

Essays on Analysis of the Marketing Survey Conducted for AAA-Events Limited Research Paper The paper â€Å"Analysis of the Marketing Survey Conducted for AAA-Events Limited† is an affecting variant of research paper on marketing. According to Houtkoop-Steenstra (2000), survey interviewing is an important source of data. Likewise, this author says that the state of the survey through flexible interviewing is reliant on standardization. Standardization is important to get more reliable data. This consequently would generate sound synthesis, conclusion, and recommendation.This will be the basic principle that will be adopted in the conduct of a marketing survey for AAA-Events Limited. This is a wedding and private parties company planning to open their office in the Ealing Area, South Ealing Road, London. The feasibility of putting up a market outlet in this populated area will be determined.After the completion of the survey and analysis, the result of this survey will be a very crucial component of the marketing study that this company is conducting. After a thorough analysis, generalizations about the population based on the sample will be conducted. If this survey for AAA-Events limited turned out to be successful, the survey method adopted in this case will be proven to be a powerful tool to determine the market needs in the Ealing area of London.The process of marketing the product or service can be also determined by the survey method. Based on the feedback from the respondents, ample information can be gathered with regards to how to market the products and services. This survey will help in learning more about the target market. Their preferences are crucial in coming up with the more appropriate products or services that this target market needs.It will be difficult for firms like AAA-Events Limited to differentiate their products and services on the basis of functional attributes alone. In this sense, they can simply get insights from the promotional strategies of identical products and services and take advantage of their value. This has resulted in products and services that have become functionally more similar to each other (Phau and Lau, 2000). Consequently, products and services that are only based on the functional attributes have met critical limitations.Analysis of the Marketing Survey Conducted for the AAA-Events LimitedTo conduct a marketing survey for the AAA-Events Unlimited, the current situation in the market on the industry status of private party services and products was analyzed. To determine this, the most logical way employed is through the examination of the perception of the customers on private party company as a result of the promotional efforts of companies under this industry sector.The survey questionnaire for this purpose was designed to obtain data and information which can be used to compare and analyze the respondents’ needs and expectations. The design of the survey questionnaire takes into consideration some theoretical as well as methodological challenges for our cognitiv e research. The methodologies employed in drafting the survey questionnaire include avoidance of sexist bias. Modern researches of today are conscious of this. This study determines the promotional tactics that influence their choice(s).Before drafting the marketing survey questionnaire, extensive research has to be made on the usual or common private party material needs of the people. Research on the promotional tactics that are usually influencing the choice of private party materials should also be conducted to determine the variables that will be tested in the experimentation through a survey method.

Essay on Critique - 2070 Words

Competing Technology Options and Stakeholder Interests for Tracking Freight Railcars in Indian Railways Case Analysis Memorial University of Newfoundland and Labrador Submitted by: Vanessa Roche Submitted to: Paul Sherren Date: July 29th, 2015 Teaching Case Shirish C Srivastava, Sharat S Mathur, Thompson SH Teo (2009). Journal of Information Technology. Competing technology options and stakeholder interests for tracking freight railcars in Indian Railways. Abstract This case analysis, Competing technology options and stakeholder interests for tracking freight railcars in Indian Railways will focus on alternative analysis on multiple types of technological options for undertaking a pilot project based on time-tested†¦show more content†¦The problem this imposed was manual recording was tedious and stressful for staff and introduced errors in the Freight Operations Systems database causing delays in tracking processes; cost also being a huge downfall. Now in the current day, according to forecasting, the market competiveness has increased substantially in real time shipment, just-in-time inventories, etc with the demands of companies and customers; therefore, the need to track individual freights more accurately to compete with trucks on the improved highways. An increase in freight loading, newer and more efficient methods are required to enhance the utilization of capacity. There are different alternatives suggested in this case analys is to enhance utilization, cut costs, increase accuracy and compete in the market more efficiently. These non-structural alternatives to previous methods (hand recording database), are as follows: EPC Gen2-based RFID systems, Global Positioning System solutions, Optical Character Recognition (OCR)-based systems, and manual hand-held data collection devices integrated with the current Freight Operations System, orShow MoreRelatedInstitutional Critique Essay1942 Words   |  8 Pagessomeone enters an art gallery, they believe they are going to view art, but under the guise of Institutional Critique, this notion often false. Instead of being the traditional art of painting, sculptures, and installations, viewers encounter, in the work of Hans Haacke, Daniel Buren, and Michael Asher in the 1970s, not much to look at, but a lot to think about. 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No other thing that may appear good can be unqualifiedly good, as even â€Å"Talents of the mind†¦Gifts of power†¦[Other] qualities†¦Have no intrinsic unconditional worth, but they always presuppose, rather, a good will, whichRead MoreEssay The Critical Philosophy of Immanuel Kant2525 Words   |  11 Pages Criticism is Kants original achievement; it identifies him as one of the greatest thinkers of mankind and as one of the most influential authors in contemporary philosophy. But it is important to understand what Kant means bycriticism, or critique. In a general sense the term refers to a general cultivation of reason by way of the secure path of science (Bxxx). 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Julius Caesar Persuasion Essay free essay sample

Soon after the last breaths of one of Rome’s most popular general, Julius Caesar, Antony and Brutus were speaking in front of the people of Rome. Both cunning leaders were nimble in the art of persuasion and manipulation. The beloved leaders used the Ethos, Pathos, and Logos methods of persuasion to sway the crowd to his respective view of the actions of the night and their former general Julius Caesar. Initially the power ethos was used by Brutus to affect the crowds’ ethical standpoint on Julius Caesar. Brutus knew the Plebeians treasured Caesar and he knew that they gave Brutus a similar level of admiration. Brutus used his veneration to make the crowd believe the conspirators were doing the appropriate thing in killing Caesar. Brutus expected the crowd to believe whatever he said because of the respect they have for him. Antony did not use Ethos as a technique to persuade the Plebeians. We will write a custom essay sample on Julius Caesar Persuasion Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another method of persuasion used by Brutus was Logos, or the logical method. Brutus explained why it was only logical for Caesar to be stopped. Brutus portrayed Caesar’s death as a necessary evil. Brutus shows that he too loves Caesar, possibly more than the people, but Caesar has great potential to be a devastating tyrant. Antony uses the Logos to persuade the people as well. Antony uses the Logos method by showing the Romans Caesar’s will. The will persuades the citizens that Caesar cared very much for Rome and it’s citizens Finally the Pathos method of persuasion is used. Brutus uses the Pathos method to manipulate the Plebeians by using rhetorical devices such as the obvious questions that he asks the people in the crowd that are clearly relatable and significant to their general, Julius Caesar. Antony uses the Pathos method to persuade the people as well. When Antony manipulated the Plebeians he showed how great Caesar was by exaggerating Caesar’s positive actions and characteristics. By doing this, Antony tries to show the Plebeians how honorable and victorious Caesar was and how much they used to adore him. In conclusion, two of the most influential Roman leaders manipulated and persuaded their citizens by incredible speech craft. Antony and Brutus combined the powers of Ethos, Logos, and Pathos to persistently sway the crowd at Caesars funeral. In the end, Antony’s handling of the power of Pathos gave his word more weight against Brutus’, thus swaying the crowd’s heart in his favor. The conspirators were no match to the word of the King Antony.

What is Cash an Example of the Topic Economics Essays by

What is Cash? Introduction Cash as a transaction medium Cash is frequently associated with money in societies. Indeed it is one of the most common mediums through which goods and services are exchange for. In this respect cash holds an importance to society due to its potential to transfer goods and services. In the forthcoming sections an examination of the role of money in the business environment will be conducted. Need essay sample on "What is Cash?" topic? We will write a custom essay sample specifically for you Proceed Role of Money The purchasing power capability of money in the business environment led to the development of a considerable number of procedures in the accounting and finance field. Cash is frequently regarded as the lifeblood of the organisation. Without it the organisation will perish in a few weeks. Cash will affect both the organisation internally and external individuals/entities that are linked with the company. The individuals/entities affected by cash and the influence of such element are described below (Pike et al. 1999, pp 7-8): Customers as already pinpointed in section 1 cash serves as a very common medium through which goods and services are exchange. Therefore the client can conduct a sale with the business through cash. Suppliers it is true that it is common practice that credit terms are set between suppliers and the organization. However, the possibility that the final payment is conducted in cash is still very high. The organization can also perform cash purchases and again cash serves as the medium through which the goods are bought from the supplier. Employees the staff of the organization are paid remuneration at the end of month in line with the employment contract. Cash again serves as a direct or indirect medium that sustains the contract of employment. Indeed in the absence of cash the employee will stop working in the organisation. If the employee is paid directly in cash there is a direct effect. If the employee is paid through a bank automated clearing system, even though the money is electronically transferred to the bank the employee will still eventually withdraw cash to meet the day-to-day expenditure, leading to an indirect effect. Lenders providers of debt finance also initiate transactions with the organisation through cash. In such a stance cash serves as the medium to transfer the loan, which in turn will lead to interest paid in cash and capital repayments paid also in cash. Government cash is also another key player for the Government. The corporate taxation that the Government collects is in the form of cash and any monetary grants that the government provides are also transcribed into cash. Equity Investors the shareholders, which in accordance to the Companies Act 1985 are the legitimate owners of the company also utilise cash to commence transactions with the firm. Whenever share capital is issued, cash is provided by the investors to acquire the shares. The return provided by the company to shareholders, commonly known as dividends is also in the form of cash. As one can noted from the points above, cash is an extremely important element for the organisation. Indeed in Finance, a number of methods have been developed to assess the cash capability of the organisation. For instance the cash conversion cycle equation is utilised by financial analysts to determine the number of days taken by the company to convert the inputs of production into cash flow (Investopedia 2009). More elaborate techniques have been developed in order to control other current assets and thus ensure a sound cash flow. For example, a financial manager keeps a keen eye to ensure that not a lot of money is tied up in stock. If the organisation keeps high levels of stock, there is the risk of cash problems, because substantial money is tied up in stock. In these respect methods like the Economic Order Quantity has been developed to keep a good balance of cash (Pike et al. 1999, p 401). Companies like Toyota have gone further to diminish the burden of stock on cash by developing techniques like Just-in-Time Inventory (Lucey 2003, p 578). Particular attention is also devoted to the credit terms provided to debtors and granted from creditors in order to ensure a sound cash balance. Indeed large organisations develop a Credit Control Department who holds the Reporting of Money to External Users At this stage one can understand the importance of cash for the organisation. In this respect management hold the responsibility to report in a true and fair view the cash flow of the organisation. In fact one can find the Cash Flow Statement as an integral part of the financial statements in line with applicable standards (IAS 1 Presentation of Financial Statements 2000, p 82). The Cash Flow Statements is a statement that outlines the cash movements during a particular time frame, classified between operating, investing and financing activities (Weetman 2003, pp 183-184) . Such statement will be examined carefully by interested users in order to evaluate their economic decisions and thus enhance good cash in their pockets. References: IAS 1- Presentation of Financial Statements (2000). International Accounting Standards. London: International Accounting Standards Committee. Investopedia (2009). Cash Conversion Cycle (on line). Available from: http://www.investopedia.com/terms/c/cashconversioncycle.asp (Accessed 13th April 2009). Lucey T. (2003). Management Accounting. Fifth Edition. London: Continuum. Pike R. and Neale B. (1999). Corporate Finance and Investments. Third Edition. London: Prentice Hall. Weetman P. (2003). Financial and Management Accounting. Third Edition. London: Prentice Hall.